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2. Social Responsibility
Baskin Robbins takes the Proactive Approach to social responsibility. Baskin Robins believe company should be socially responsible and also will commit organizational resources to be socially responsible. Baskin Robbins sometimes hold donation to children, local public office, fire station etc… For example, according to CSR Wire, Baskin Robbins did the event 31 Cent Scoop Night for making a donation of $100,000 on May 2, 2007, and participating Baskin Robbins stores will also help raise additional funds for local fire stations. They held this fund raiser to support Kids, family seniors singles students. These are evidence that Baskin Robbins takes Proactive Approach of social responsibility because Baskin Robbins often holds donation.
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